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| Pilot Launch the One-stop Product Quality Information Portal |
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Hong Kong - June 2009 - GS1 Hong Kong successfully launched a pilot product authentication solution designed to help consumers ensure the products they purchase are genuine and protect the integrity of brands in the market. LinkPOWER was appointed to provide implementation service for this project. Funded by the Office of the Government Chief Information Officer (OGCIO) of the Hong Kong SAR Government under the 2007/2008 Sector-specific Program for the Supply Chain Sector, the Product Authentication solution is designed to enhance trustworthiness in brands through the facilitation of product information visibility. The Product Authentication solution is built on the beta version of GS1 Hong Kong's BarcodePlus (www.barcodeplus.com.hk), a one-stop product quality information portal that will officially go live in November, 2009.
The Product Authentication solution provides consumers with a convenient and reliable way to distinguish counterfeits from genuine products. The solution is based on an automatically generated secure “VerCode” which is unique to each individual product item. To verify a product's authenticity, consumers simply input the “VerCode” hidden under a secure label on the item they want to check. This can be done directly by logging on to www.barcodeplus.com.hk via Internet or by sending an SMS message to (852) 6907 4890.
About GS1 Hong Kong Founded in 1989, GS1 Hong Kong is a not-for-profit industry support organization. It is committed to enhancing Hong Kong enterprises’ competitiveness through the provision of global supply chain standards, best practices and enabling technologies. As GS1’s local chapter, GS1 Hong Kong is the only organization that is authorized to issue and administer GS1 identification numbers in Hong Kong. Standards and solutions offered include bar coding services, B2B e-commerce services, Global Data Synchronization (GDS) and Electronic Product CodeTM / Radio Frequency Identification (EPC/RFID). The organization also hosts a wide range of training courses to facilitate knowledge transfer for SCM principles, e-business strategies, global standards and the implementation of enabling technologies. The GS1 community has over one million corporate members spanning 155 countries and economies and more than 20 industries around the world. For more information about GS1 Hong Kong, please visit: www.gs1hk.org.
About LinkPOWER LinkPOWER has been a professional I.T. solution provider in Asia Pacific region. With its experience and expertise in adopting enterprise information solutions and application management services, the company provides the solutions including Data capturing, Document Management, Workflow and Knowledge Management to its partners and customers in the region. Since the establishment in 1995, the company has scored a large number of customer reference and successful cases. Its clients include leaders in Finance, Banking, Insurance, Retail, Airlines, Manufacturing and Government Institutes.
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